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  • 31 Jul 2015 5:47 PM | Brian Jud

    Scott Adams, in his book, How to Fail at Almost Everything and Still Win Big, gives us some tips for success that seem contradictory to what we have always thought. Instead of finding your passion and setting goals, he suggests that the path to success is based on suffering defeats, lots and lots of defeats. Here are his Ten Tips for Failing Your Way to Success. 

    1. Success is entirely accessible even if you happen to be a huge screw-up 95% of the time
    2. Commercial lenders don’t want to loan money to someone following their passion because they are in business for the wrong reason and tend to quit when things do not work out. Business success generally goes to someone who has no passion, just a desire to work hard at something that looks good on a spreadsheet.
    3. Success causes passion more than passion causes success
    4. It’s better to have a system instead of a goal. The system is to continuously look for better options.
    5. Goal seekers are always short of their goals. They exist in a state of nearly continuous failure that they hope will be temporary.
    6. You can’t control luck, but you can move from a game with bad odds to one with better odds. Identify your skill set and choose a system using those skills to vastly improve your likelihood of getting “lucky.” There is plenty of luck to go around. Keep your hand raised until it is your turn.
    7. If your get-rich-quick project fails, take what you learned and try something else.
    8. Have an entrepreneurial plan. Create something the public wants that has value, something that is easy to reproduce in unlimited quantities. Do not try to sell your time because that has upward limits.
    9. Good ideas have no value because the world already has too many of them. The market rewards execution, not ideas.
    10. You do not try to fail, but failure happens when you try new things. You want your failures to make you stronger. But you also should want your failures to make you smarter, more talented, better networked, healthier and more energized.


  • 17 Jul 2015 4:33 PM | Charlotte Pierce (Administrator)

    by Brian Jud, IPNE Board Member

    Sometimes it’s the little things in life that make all the difference. The same can be said for selling an indie book on Amazon. If you’re looking for a quick way to generate more sales, here are two simple tweaks to consider:

    Modify Your Keywords

    Like Google, Amazon has a built-in algorithm that helps return relevant results when someone performs a search. You’re allowed seven keywords or keyword strings on Amazon. Make sure to include seven, filling the keyword section in your book listing. You’ll also use these in your description on your actual Amazon page. You can change your keywords often, so perform some tests to see which ones are working well. Without keyword stuffing, your primary keyword should appear two to five times for every one hundred words in your book description.

    Swap Categories

    As previously mentioned, you can easily revive your book listing by alerting Amazon’s algorithm that you’ve made a change. Another way to do this is moving your book into a different category or categories. Opt for one broad and then a smaller, niche category that is still relevant to the topic of your book. Choosing the right categories takes a bit of time. This list can help get you started. Don’t switch categories too often. Every few months is a good balance. Test a category to see how your book does in that niche and then move it, to see if it performs better in another category.

  • 17 Jul 2015 1:26 PM | Charlotte Pierce (Administrator)

    Book Awards -  Call for Entries

    Entries are now open for the IPNE 2015 Book Awards, with a July 31, 2015 deadline. Whether you win or not, a book award is a marketing tool that can help you gain visibility and distinction with readers and book buyers. So enter today! You have nothing to lose and everything to gain.

    All books are carefully evaluated by an independent, highly qualified judging panel. Awards will be presented during the IPNE Annual Conference on Friday, Sept. 25, 2015.

    Exhibit at NEIBA, NELA, the famed Boston Book Festival, & more!

    IPNE’s summer and fall event schedule is packed with exciting opportunities for members to network and expand their businesses. 

    • Bookstock, Woodstock VT, Sat. July 26, 2015 - Register & send books NOW!
    • New England Authors Expo, Weds. July 29, 2015 - Register & send books NOW!
    • Arlington Town Day, Arlington MA, Sat. Sept. 12, 2015 - Register by Sept. 1

    NE Independent Booksellers Association

    Who do we love? Independent book stores… and they love us! New England is a hotbed of indie bookstores, and they're experiencing a revival, thanks in part to the efforts of the book-lovers at NEIBA, the New England Independent Booksellers Association. You can be a part of it on October 6-8, 2015 at the Rhode Island Convention Center in Providence. 

    By exhibiting with IPNE, your titles are presented to an estimated 1,000 actively interested individual booksellers, 250 independent bookstores, and hundreds of top buyers, agents, editors, authors, and industry insiders at the largest regional show of its kind in the U.S. - for far less than an individual exhibit would cost. 

    Special exhibitor signings and presentations are among the IPNE exhibit options.

    Boston Book Festival

    Showcase your titles at New England's premiere book event! Everyone at IPNE is excited to again have a booth at the Boston Book Festival (BBF) on Saturday, Oct. 24, 2015 in downtown Boston. What's even more terrific is that even though self-publishers are not allowed as solo exhibitors, IPNE can represent self-published members' books at this important event.

    New England Library Association


    2015 will be IPNE's 10th year as exhibitors at the New England Library Association Annual Conference (NELA). This year finds NELA at the Radisson Hotel Manchester (NH) Downtown on October 26-27 . The event is co-sponsored with the New Hampshire Library Association, which expects 600 attendees.

    Librarians are looking for books they know will interest their patrons as well as books to expand specific collections, so they are as interested in “back list titles” as those that have just been published.  By exhibiting at NELA we give independent and self-published books greater visibility in the important library market, and boost the overall reputation of independent publishers.

    Many librarians will already be familiar with IPNE; a few will get to meet us for the first time. Over the years, librarians have been delighted with the quality of books on display. All eagerly pick up the IPNE catalog with its NELA insert showing all books exhibited.  Librarians frequently gather information for future use when their budget permits, and they often pass along a copy of the catalog to a colleague.

    We arrange the books by genre in order by publisher. Attendees can easily locate the book they've spotted in the catalog, or find descriptions and contact information for books that catch their attention on the racks. Five to eight word “page talkers” are an extra invitation to browse in the books.

    It’s the responsibility of those of us who staff the booth to introduce attendees to IPNE; note what catches their eye and engage them in conversation; and wherever possible to point out that we have just what they’re looking for!  If you’d like to volunteer for one of a limited number of time slots to promote IPNE and the range of books displayed, as well as promote your own books and your availability for programs as appropriate, please contact organizer Tordis Isselhardt.


    Click here for the IPNE-at-NELA schedule and registration form.
  • 17 Jul 2015 11:20 AM | Charlotte Pierce (Administrator)


    IPNE’s 5th Annual Publishing Conference

    September 25/26, 2015
    Sheraton Portsmouth (NH) Harborside Hotel

    INDEPENDENT PUBLISHING: MAKING HISTORY

    IPNE's 2015 5th Annual Conference is shaping out to be our best yet, and here are the details you’ve been waiting for! You'll benefit from three tracks of cutting-edge topic presentations: Publishing, Marketing, and Operations (areas like writing, editing, technical, legal). All are designed to interest and inform authors, publishers, and others in the book-publishing world.

    Friday Keynote: Robert Gray from Shelf Awareness on “Reading for a Living: It Takes History to Make History”

    Saturday Keynote: Kelly Gallagher from Ingram Content Group and Jim Milliot from Publishers Weekly reveal “Who Holds the Power in the Book World?”

    Additional Presentations:

    • Working with a Publisher or Book Packager
    • Marketing for Introverts
    • Editing Strategies
    • Writing for a Specific Audience
    • Publishing a Series
    • Handling Book Reviews
    • Metadata—what works today?
    • Options for Print on Demand
    • Marketing Through Partnerships
    • Podcasting Your Writing
    • Legal Issues for Authors and Publishers

    And much more!

    REMEMBER — Topics and presentations are being announced regularly. Please check the website and IPNE’s Facebook page often for Conference updates, and pass on the news to your friends, post on Facebook, Twitter, and other media outlets (hashtag #PubCon15).

  • 16 Jul 2015 3:10 PM | Charlotte Pierce (Administrator)

    Two experienced professionals recently brought their expertise to the IPNE Board of Directors. Publisher and author Ruth Crocker of Elm Grove Press becomes our new Vice President, and Brian Jud's IPNE portfolio includes Special Projects and coordinating marketing and membership efforts between IPNE and APSS (Association of Publishers for Special Sales).

    Ruth W. Crocker is a writing coach and an award-winning author. Her essays have appeared in The Gettysburg Review, Grace Magazine, O-Dark-Thirty, T.A.P.S. Magazine, The Saturday Evening Post, several anthologies and in many on-line and print magazines. She is listed in Best American Essays 2013 and was nominated for a Pushcart Prize in 2014. She publishes and writes about family, resilience, remembrance, the art of living and the writing process. She was recently honored by an invitation to the White House on Memorial Day, 2014, where she presented to President Obama with her memoir, Those Who Remain: Remembrance and Reunion After War. The book also won an award at the IBPA's Ben Franklin Awards in April. She is the founder of Elm Grove Press, an independent press committed to publishing innovative work from emerging and established writers.

    Ruth holds a PhD in Nutrition and Human Development from the University of Connecticut, a Master of Education and Counseling from Tufts University and a Master of Fine Arts in Creative Writing from Bennington College. She lives in Mystic, Connecticut.

    Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of APSS, the Association of Publishers for Special Sales (formerly SPAN).

    Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns), called the "ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns." He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

    Brian wrote and published five titles on career transition that are distributed internationally. He is a prolific presenter and writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the IBPA newsletter, Bound to Sell, The Authority, The Sales Informer and Book Marketing Update. He is the author of the eight ebooklets with Proven Tips for Publishing Success and creator of the series Book Marketing Wizards. He edits the bi-weekly newsletter, Book Marketing Matters.

    Brian conducts the bi-weekly Book Marketing 201® webinars for APSS. He is a speaker in the series of Masters of Marketing seminars held in cities around North America. His other credits include 650 episodes of the television series The Book Authority, creator of the media-training video program You're On The Air and the books It’s Show Time and Perpetual Promotion. Brian is also a media and sales force trainer.

    Brian was an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. He also founded the Connecticut Authors and Publishers Association (CAPA).

    We wish Ruth and Brian well in their efforts to help IPNE continue to grow and thrive!

  • 15 Jul 2015 4:00 PM | T. Stephens

    The New England Authors Expo will take place on Wednesday, July 29th at the Danvers Yacht Club, 161 Elliott Street (Rte. 62), Danvers, MA 01923.  Doors are open to the public from 4pm to 9pm. If you are a reader, local author or interested in sponsoring the event please visit newenglandauthorsexpo.com.

    The New England Authors Expo is the largest grassroots literary event in New England with over 200 authors, illustrators, publishers, printers and other publishing professionals present. Each of the authors will have signed copies of their books for sale representing genres including mystery, suspense, fantasy, science fiction, romance, horror, history, true crime, children’s and young adult. Admission is FREE to the public and includes a raffle ticket for great door prizes. There will also be presentations geared to answer questions about becoming an author covering such topics as how to begin, options for getting published and how to tell the world.

    Stop by and visit Author T. Stephens who will donate proceeds of all copies of his debut novel, Dante’s Cypher, sold at the Expo to the Boys & Girls Club. This has been made possible by ProEx Physical Therapy who has sponsored T. Stephens’ appearance on 7/29. This sponsorship will enable all book sales to be donated to the James L. McKeown Boys & Girls Club of Woburn providing more than fifty years of consecutive service to young people in Woburn and 25 other Massachusetts communities.



  • 29 Jun 2015 10:57 AM | Charlotte Pierce (Administrator)

    Got your summer on yet? The Kittery Block Party is just one of the fun, book-related events for indies to check out this summer.

    Author Ariele Sieling, founder of New England Independent Writers and an active member of Independent Publishers of New England attended the Kittery, Maine Block Party June 20 to gauge the crowd and try to sell some books. 

    A real, living, breathing author!The Kittery Block Party proved to be great fun and quite productive for me. The festive air lasted all day long as bands played and hundreds of people strolled by my table, carrying balloons, delicious-looking french fries, and items that they had purchased from the wide variety of vendors that lined the streets.

    Many people stopped to talk to me, curious about the books that peeked out from among the scarves, garden decorations, and handmade knits sold by local vendors. 

    I met other authors, children, parents, grandparents, and even a group of teenagers walking around on six-foot stilts. But what really caught my attention were the two pirates with real parrots who patrolled the festival - one of them had a real, actual, genuine peg leg! Gotta love these Mainers.

    Ariele brought her famous "Unicorn Sheep" as inexpensive crowd-attractors.These events are fun once you get your event display system streamlined, and they can yield real results for indie authors. Keep your eyes peeled at other events this summer for IPNE members, NEIW members, and solo authors. 


    Ariele Sieling with the 3rd duck her father gave her this summer.

    Ariele Sieling, NH author and founder of New England Independent Writers, writes Pratchett-style science fiction, and works to blend the potential for human capacity and future technology with a little bit of humor. She is author of The Wounded World, The Clock Winked, and The Lonely Whelk, as well as the children's book Rutherford the Unicorn Sheep Goes to the Beach. She lives in New Hampshire with her three cats, Goblin, Rowan, and the internationally famous Wilfred.


  • 28 May 2015 11:06 AM | Charlotte Pierce (Administrator)

    IPNE OFFICE HOURS, June 4, 10 am

    IPNE at Book Expo America

    share the link: http://www.youtube.com/watch?v=dSYOP5WFS2E

    Book Expo America - LOGOAs sea changes continue to disrupt traditional publishing, it will be interesting to see what IPNE board member Brian Jud (APSS & CAPA), has to report from Book Expo America (#BEA2015). Jud and IPNE co-founder and former President, Tordis Ilg Isselhardt (Images From The Past), attended the nation's premier book show in New York City on May 28-30. 

    For more on the June 4 show and other Indie Office Hours shows, see http://ipne.org/IPNE-IOH
    .
    IPNE Office Hours are gathering steam! Fire up your webcam & microphone and drop in on Thursdays at 10 am for a chat about publishing, how you're reaching readers these days, your favorite kind of coffee, or anything else!

    If this once-weekly session proves popular, we'll expand it to even more days - volunteer hosts are welcome! It's easy-peasy lemon-squeezy to host or participate - we can even patch you in by phone.

  • 12 May 2015 11:51 AM | Charlotte Pierce (Administrator)

    The mission of our 350-plus-member Independent Publishing community on Google Plus is to share our passion for publishing and to help members learn, grow, and prosper in this fast-changing field. 

    Membership is open to all small, independent publishers and self-published authors. Several of the IPNE moderators for the community also belong to IBPA, the educational and trade association for small and mid-size independent book publishers, with which IPNE is affiliated. 

    New members are more likely to be accepted if their Google+ profile clearly indicates areas of genuine interest and a track record of broad, diverse postings about books, publishing, and/or related fields. Authentic engagement is the watchword here. 

    Please identify yourself by full name when you request membership, and don't join to harvest contacts or overtly promote specific books.

    Google+ IPNE Community

  • 05 May 2015 8:43 AM | Robert McCarty

    Opening Doors of Wonder is the title of our May children's literature blog... ranging from Hogwarts and J.K. Rowling to the Yale Canine Cognition Center (we also support therapy reading dogs); we invite you to visit us: Barking Planet

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